Handy-KAM
Welcome to the world of Key Account Management
“KAM, SAM, GAM” – the world of account management does love an acronym. But once you get past the ‘key’,
Insights
What is value creation in sales?
Customer value can be defined as the difference between the benefits an offer brings to a customer and the costs and risks that that customer bears when they accept it.
Why is value-based selling so important?
Value based selling is more relevant than ever. We explain why value-based selling is so important for your salespeople and your business.
Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal
Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed?
“I’m not on holiday – I’m strategically preparing for work…”
Why taking time off could be the best career decision you ever made.
Handy-KAM
Welcome to the world of Key Account Management
“KAM, SAM, GAM” – the world of account management does love an acronym. But once you get past the ‘key’,
Sales Boost
Episode 1. AI - the future of sales?
AI and today's sales teams - we separate fact from fiction...
Brave new world – what is ‘the new normal’?
In these uncertain times, a lot has been written concerning ‘the new normal’, specifically regarding the topic of working from
Myers-Briggs Type Indicator® (MBTI®) – Shaping the future of your organization
The MBTI assessment really is the most practical tool, since it is the only assessment that enables you to develop
The Future of the Sales Rep
9 out of 10 sales managers find it increasingly important to differentiate sales approaches and processes to different customer segments.Mercuri