Demystifying Artificial Intelligence
Explore the best practices and investigate the various AI tools which AI offers marketers. Learn how B2B marketers can drive efficiency, reduce costs, and refine their marketing strategies.
Sales Excellence
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AI - EVERYTHING YOU NEED TO KNOW
AI has been around for a while, but since ChatGPT launched in November ‘22 it has exploded into every corner of the business world. Mercuri International has created a report that explores its huge potential - and how to avoid some of the ethical and practical issues it raises.
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VALUE BASED SELLING
IT'S TIME TO SELL ON VALUE - NOT PRICE
Value Based Selling is more than just "another sales technique" - it's central to building long term relationships and business growth.
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MIPOWER
MORE POWER TO YOUR PEOPLE
In today's constantly changing sales landscape, teams need tools and training that is relevant and engaging. Mercuri International's sales enablement platform MIpower, helps sales teams stay ahead of market demands.
LEARN MORENews and insights
AI and the Future of Travel
Embrace AI for your perfect getaway! Check out our latest blog for valuable insights on how AI can help you make your holidays more enjoyable.
Artificial Intelligence and the Augmented SAM
This article, authored by Robert Box, explores AI’s current and future applications tailored explicitly for Strategic Account Managers. By harnessing the power of artificial intelligence, SAMs can streamline their workflows, gain deeper insights into customer behaviour, and make data-driven decisions that propel their accounts to new heights.
Under pressure – do you have time for your teams?
We take a look at the pressures facing HR – and how fresh thinking about the way we train may be part of the solution.
Dealing with disruptors – is it time to embrace change?
We take a look at the disruptors changing the landscape of sales (and work in general) – and what they really mean for team building and effective sales.
Building trust – why does it matter for business?
We take a look at the concept of ‘trust’ – and what it really means for team building and effective sales.
Mercuri International Group named to 2023 Training Industry Top 20™ Sales Training and Enablement Companies List
Training Industry today announced its selections for the 2023 Top Training Companies™ lists for the Sales Training and Enablement sector of the learning and development market, where Mercuri International is one of the selected providers.
What’s the top trend in sales?
We explore the changing nature of ‘value’
At the top of the list is ‘Customer Value Orientation’ – the idea that companies need to pivot from a product centric approach to one that emphasised providing ‘value’ to the customer.
What is value creation in sales?
Customer value can be defined as the difference between the benefits an offer brings to a customer and the costs and risks that that customer bears when they accept it.
THE PATH TO KAM SUCCESS
GETTING PERSONAL IN A REMOTE WORLD
The world of Key Account Management is constantly evolving - are you up to speed?
LEARN MOREOur Learning Approach
Our Learning Solutions are designed to follow the natural adult learning process
Help raise awareness
Help raise awareness
In a process of change, it is crucial to first create the awareness of the current status and to motivate people to change by helping them understand the benefits: the WHY. To stimulate the ambition and desire to reach the next level, we typically use inspirational videos, initial reflections and self-assessments.
Help Improve Skills
Help Improve Skills
After becoming aware of the expected change, people need to know WHAT are the competence gaps, what skills they need to improve.
Help people practice
Help people practice
Once there is a full understanding of the learning needs, people have to see HOW to improve these skills in practice. This is where relevant, operational training comes in: what to do, how to do it, through role plays, scenarios and practice.
Help people succeed
Help people succeed
Change is a long-term process, so it is crucial to follow-up and monitor step by step how people are implementing what they’ve learnt in their daily job. To ensure the retention of new behaviors, it’s important to highlight the achievements and celebrate the success. At this stage, managers have a crucial role, with support from implementation activities and constant inputs and calls to action.
Who we are
Who we are & what value we offer
The sales performance experts who enable sales excellence through people and process development. We offer customized solutions to increase sales results and achieve sales excellence for our clients.
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Global and local expertise
Our global work
Generating growth on a global basis takes more than just good intentions. It demands the ability to adjust continuously and learn new skills. It also means taking on new roles when interacting with customers, in order to win and retain their loyalty. With us as your partner, your business units will obtain the necessary competencies to make your international strategies succeed by:
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Getting started
See what Mercuri can do for you
We care about your sales. If you want to know more about how we can help you, then please contact us.
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