Handy-KAM
Welcome to the world of Key Account Management
“KAM, SAM, GAM” – the world of account management does love an acronym. But once you get past the ‘key’,
Insights
Seven Reasons Why Sales Pros Must Master Prompt Engineering & ChatGPT
Explore the seven compelling reasons why prompt engineering is essential for sales professionals and how it can unlock the full business potential.
How to leverage ChatGPT to craft a compelling value proposition
Have you ever wondered how to leverage ChatGTP to craft a compelling value proposition? Read the insight to find out more.
Demystifying Artificial Intelligence
Explore the best practices and investigate the various AI tools which AI offers marketers. Learn how B2B marketers can drive efficiency, reduce costs, and refine their marketing strategies.
AI and the Future of Travel
Embrace AI for your perfect getaway! Check out our latest blog for valuable insights on how AI can help you make your holidays more enjoyable.
Artificial Intelligence and the Augmented SAM
This article, authored by Robert Box, explores AI's current and future applications tailored explicitly for Strategic Account Managers. By harnessing the power of artificial intelligence, SAMs can streamline their workflows, gain deeper insights into customer behaviour, and make data-driven decisions that propel their accounts to new heights.
Under pressure – do you have time for your teams?
We take a look at the pressures facing HR - and how fresh thinking about the way we train may be part of the solution.
Dealing with disruptors – is it time to embrace change?
We take a look at the disruptors changing the landscape of sales (and work in general) - and what they really mean for team building and effective sales.
Building trust – why does it matter for business?
We take a look at the concept of ‘trust’ - and what it really means for team building and effective sales.
What’s the top trend in sales?
We explore the changing nature of ‘value’
At the top of the list is ‘Customer Value Orientation’ - the idea that companies need to pivot from a product centric approach to one that emphasised providing ‘value’ to the customer.